Popular Topics

Blog post: 01/07/2026 10:01 am

Author: Spark Team

Virtual reality is giving retailers a new way to think about the store. Instead of being limited to a physical footprint or a conventional e-commerce page, brands can create intelligent virtual environments where customers explore products, receive guidance and experience the brand in a more immersive way.

Blog post: 30/06/2026 1:47 pm

Author: Spark Team

Real estate decisions are often made before a space is fully understood. A buyer may need to imagine furniture in an empty room, a tenant may need to picture a new office layout, or an investor may need to understand a development before it is built. Augmented reality can help by placing digital property information directly into the real environment, making future possibilities easier to see and evaluate.

Blog post: 30/06/2026 9:42 am

Author: Spark Team

Publishing is no longer limited to pages, screens and static media. As readers and learners increasingly expect richer digital experiences, virtual reality offers publishers a way to turn knowledge into immersive environments. This is especially relevant for education, professional learning, children’s content and specialist publishing where spatial understanding or emotional engagement can improve the value of the material.

Blog post: 29/06/2026 3:33 pm

Author: Spark Team

Manufacturing organisations often hold a huge amount of knowledge in the heads of experienced operators, engineers and maintenance teams. Augmented reality can help capture that knowledge and turn it into repeatable, visual work instructions that support newer staff, reduce variation and improve operational consistency.

Blog post: 29/06/2026 11:02 am

Author: Spark Team

Legal practice requires more than knowledge of the law. It also requires confidence, judgement, communication and the ability to perform under pressure. Virtual reality could help legal professionals and students develop these skills by placing them inside realistic courtroom, hearing or negotiation environments where they can practise before real-world appearances.