Sports

Blog post: 17/04/2026 3:59 pm

Author: Spark Team

Sport is increasingly being shaped by digital technology, and virtual reality is becoming part of that shift on both the performance and fan-engagement sides. Recent Frontiers reviews in 2025 found that VR is being used in sport for motor learning, visual-perception training, decision-making and anticipation skills, while broader sports-tech commentary describes immersive technologies as reshaping how sport is played, consumed and commercialised.

Blog post: 16/03/2026 3:50 pm

Author: Spark Team

Sport has always depended on emotion, atmosphere and participation. Augmented reality is helping sports organisations build on that by turning fans into more active participants before, during and after events. Recent reporting on fan engagement trends in 2026 highlights growing interest in digital tools that make sports experiences more interactive, while recent case-study coverage points to teams such as the Minnesota Twins using shared AR activations to increase dwell time and sponsor engagement inside the stadium environment.

Blog post: 17/02/2026 10:02 am

Author: Spark Team

Artificial Intelligence (AI) is transforming the sports industry by providing advanced tools for coaches to enhance athlete training and performance. Coaching Apps AI involves using AI technology to create intelligent coaching applications that offer personalised training plans, performance analysis, and real-time feedback. Spark Emerging Technologies is at the forefront of this innovation, offering advanced AI solutions that revolutionise coaching apps.

Blog post: 25/10/2024 2:45 pm

Author: Spark Team

Virtual Reality (VR) is transforming the events industry by creating immersive and interactive ticketing experiences. Ticketing VR involves using VR technology to enhance the way attendees purchase, manage, and interact with event tickets, providing them with unique and engaging ways to experience events. Spark Emerging Technologies is at the forefront of this innovation, offering advanced VR solutions that revolutionise ticketing.

Blog post: 11/10/2024 10:56 am

Author: Spark Team

Augmented Reality (AR) is transforming the sports industry by creating interactive and immersive experiences for fans. Fan Engagement AR involves using AR technology to enhance the way fans interact with sports, providing them with unique and engaging ways to experience their favourite teams and events. Spark Emerging Technologies is at the forefront of this innovation, offering advanced AR solutions that revolutionise fan engagement.