Blog post: 09/06/2025 10:36 am

Author: Spark Team

Understanding audience reactions is crucial to refining media content, ensuring it resonates with viewers before the final release. Media Feedback Integration VR from Spark Emerging Technologies provides a platform for creators to gain real-time audience insights in an immersive, virtual reality environment. By allowing audiences to experience media in VR, creators can collect direct feedback on scene dynamics, emotional impact, and story flow. This VR platform empowers directors, producers, and marketers with actionable insights, enabling them to refine content efficiently and make data-driven creative decisions.

Blog post: 15/04/2025 11:22 am

Author: Spark Team

Augmented Reality (AR) has revolutionised the way stories are told, offering audiences an immersive, interactive experience that brings narratives to life. Story-Driven AR Experiences from Spark Emerging Technologies provide a new approach to storytelling, enabling creators to embed engaging narratives in real-world environments. Through AR, audiences can interact with characters, explore virtual environments, and influence story outcomes, creating a multi-dimensional experience that blends the physical and digital worlds. From museums and historical sites to branded experiences and interactive games, story-driven AR enhances audience engagement and offers endless creative possibilities.

Blog post: 07/04/2025 10:02 am

Author: Spark Team

Creating compelling characters is essential for effective storytelling in film, gaming, theatre, and interactive media. Character Development AR from Spark Emerging Technologies brings characters to life in augmented reality, allowing writers, designers, and directors to visualise, adapt, and refine characters in real-world settings. AR overlays offer a powerful tool for experimenting with visual details, physical presence, and character interactions, making it easier for creative teams to design characters with depth, consistency, and realism.

Blog post: 27/01/2025 11:37 am

Author: Spark Team

In film, television, and theatre, efficient scene layout planning is crucial for capturing a director’s vision. Scene Layout Planning AR from Spark Emerging Technologies provides an immersive solution for visualising and adjusting scene layouts in real-time. By overlaying virtual elements onto physical spaces, AR enables directors, production designers, and cinematographers to optimise camera placements, lighting, and set design before filming. This augmented reality platform brings creative ideas to life while streamlining the layout planning process, reducing the need for costly set adjustments and reshoots.