Tourism

Blog post: 15/05/2026 2:38 pm

Author: Spark Team

Virtual reality is changing how tourism organisations think about the visitor journey. Rather than treating VR as a simple destination preview, the most useful applications now support the full tourism cycle: inspiration before the trip, interpretation during the visit and continued engagement afterwards.

Blog post: 20/04/2026 2:15 pm

Author: Spark Team

Tourism is one of the most exciting sectors for virtual reality because it is built around experience, emotion and place. VR gives destinations, attractions and heritage organisations new ways to help people explore, understand and connect with locations before, during and even instead of travel. Recent 2025 and 2026 tourism research shows a growing shift from theoretical interest to practical implementation, with studies linking immersive VR to destination branding, heritage engagement, satisfaction and even sustainable tourism behaviour.

Blog post: 17/03/2026 4:16 pm

Author: Spark Team

Tourism depends on experience, and augmented reality is becoming an increasingly useful tool for making destinations more interactive, informative and memorable. AR can help visitors explore places more confidently, uncover hidden layers of culture and history, and receive contextual information without breaking the flow of the journey. Recent 2025 research on AR in tourism highlights its role in improving navigation efficiency and delivering personalised information about monuments, landmarks and points of interest, while other 2025 studies show AR can raise satisfaction in heritage and museum environments.

Blog post: 17/02/2026 4:16 pm

Author: Spark Team

Artificial Intelligence (AI) is transforming the event planning industry by creating more efficient, organised, and successful events. Event Planning AI involves using AI technology to streamline the planning process, manage logistics, and enhance attendee experiences, providing event planners with powerful tools to ensure successful events. Spark Emerging Technologies is at the forefront of this innovation, offering advanced AI solutions that revolutionise event planning.

Blog post: 25/10/2024 3:04 pm

Author: Spark Team

Augmented Reality (AR) is transforming the travel industry by enhancing safety and security for travellers. Travel Safety AR involves using AR technology to provide real-time information, safety alerts, and interactive guidance, ensuring that travellers are well-informed and secure during their journeys. Spark Emerging Technologies is at the forefront of this innovation, offering advanced AR solutions that revolutionise travel safety.