Automotive

Driving Digital Innovation in Automotive Marketing

Showroom 2.0: Creating Immersive Car Buyer Journeys with XR

Core technology:

AR

Let customers place and customise life-sized 3D cars in their real-world environment.

VR

Offer immersive virtual test drives and showroom experiences from anywhere in the world.

AI

Generate personalised car recommendations and optimise vehicle design with AI-driven insights.

CGI

Create stunning photorealistic 3D car renders and animations for marketing and sales.

The modern car buyer starts their journey long before stepping foot in a showroom. They research, compare, and build emotional connections through digital touchpoints. With Spark Emerging Technologies Ltd, you can meet them exactly where they are—with next-level visual experiences that drive real-world sales.

We’ve created AR vehicle configurators that let users place life-sized cars in their driveway, exploring trims, colours, and specs in real-time. Through Virtual Reality, we simulate test drives and interior tours, offering prospective buyers an emotional connection before setting foot in a dealership.

Our CGI and 3D animation teams build assets so realistic, they become marketing gold—used across web, social, print, and film. Add in our AI-powered sales assistant tools, and you can tailor offers, recommend models, and boost conversions across channels.

Our clients

Whether you’re an OEM, a dealership group, or a challenger EV brand, Spark gives you the tools to transform passive browsing into passionate buying.

For every journey, there’s a starting line. Let Spark be your ignition point.