Augmented Reality

Blog post: 02/07/2026 2:23 pm

Author: Spark Team

Tourism is built around discovery. Visitors want to understand where they are, what happened there and why it matters. Augmented reality can enrich that journey by layering stories, navigation, reconstructions and interactive content onto real places. Instead of replacing the destination, AR helps people experience it more deeply.

Blog post: 01/07/2026 4:10 pm

Author: Spark Team

Sports organisations are increasingly competing for attention before, during and after the live event. Fans want more than a seat, a scoreboard and a social post. They expect personalised, shareable and interactive experiences that bring them closer to the team, the venue and the action. Augmented reality can help by turning matchday moments into interactive fan experiences.

Blog post: 30/06/2026 1:47 pm

Author: Spark Team

Real estate decisions are often made before a space is fully understood. A buyer may need to imagine furniture in an empty room, a tenant may need to picture a new office layout, or an investor may need to understand a development before it is built. Augmented reality can help by placing digital property information directly into the real environment, making future possibilities easier to see and evaluate.

Blog post: 29/06/2026 3:33 pm

Author: Spark Team

Manufacturing organisations often hold a huge amount of knowledge in the heads of experienced operators, engineers and maintenance teams. Augmented reality can help capture that knowledge and turn it into repeatable, visual work instructions that support newer staff, reduce variation and improve operational consistency.

Blog post: 26/06/2026 1:57 pm

Author: Spark Team

Insurance can be difficult for customers to understand because it often involves complex policies, stressful claim situations and technical assessments. Augmented reality has potential to improve this by making risk, damage, claim steps and policy explanations more visual and interactive.