Fashion

Blog post: 07/04/2026 2:04 pm

Author: Spark Team

Fashion is increasingly shaped by experience as much as by product, which is why virtual reality is becoming more relevant across luxury, retail and brand storytelling. Recent Forbes commentary on immersive luxury experiences argues that AR, VR and digital layers are no longer experimental for high-end brands and are increasingly changing how consumers interact with products and identity-led experiences. Shopify’s recent guidance on virtual showrooms also points to growing demand for more immersive, visually rich ways to explore products before purchase.

Blog post: 05/03/2026 5:23 pm

Author: Spark Team

Fashion is one of the most visible sectors for augmented reality because it sits at the intersection of style, confidence and digital shopping behaviour. AR is helping fashion brands create more engaging and practical customer journeys by allowing shoppers to visualise products on themselves, explore collections in new ways and make better-informed purchase decisions. Shopify’s recent guidance on virtual fitting rooms in 2025 and 2026 highlights how AR and AI are increasingly being used to address sizing concerns, improve confidence and reduce friction in the buying process.

Blog post: 02/02/2026 5:34 pm

Author: Spark Team

Artificial Intelligence (AI) is transforming the fashion industry by providing advanced tools for efficient and effective inventory management. Inventory Management AI involves using AI technology to optimise stock levels, enhance order accuracy, and streamline operations, offering fashion brands innovative ways to manage their inventories. Spark Emerging Technologies is at the forefront of this innovation, offering advanced AI solutions that revolutionise inventory management.

Blog post: 17/09/2025 3:55 pm

Author: Spark Team

Luxury fashion now competes on traceability and responsibility as much as design. With expanding ESG disclosure, due diligence laws, and retailer codes, houses must prove safe, ethical, and consistent production across global networks. AI-driven evidence capture, VR/AR training, and digital twins create a defensible compliance backbone that protects brand equity.

Blog post: 07/09/2025 1:28 pm

Author: Spark Team

Luxury textiles and leather goods represent heritage, quality, and craftsmanship. Yet the production processes behind these goods often involve hazardous chemicals, heavy machinery, and complex supply chains. With global regulators tightening legislation around worker safety and environmental standards, manufacturers must modernise SOP training and compliance systems.