Popular Topics

Blog post: 08/04/2026 4:25 pm

Author: Spark Team

Government and public-sector organisations often need to train large, diverse workforces, communicate complex information clearly and improve services with limited resources. Virtual reality is increasingly relevant because it can provide immersive, repeatable environments for learning and guidance. Deloitte’s government-focused insights argue that governments should consider virtual and augmented reality to do more with less, while GovTech Trends 2026 frames emerging technology adoption in government around measurable impact rather than experimentation for its own sake.

Blog post: 08/04/2026 11:08 am

Author: Spark Team

Finance may not be the first sector people associate with augmented reality, but it is one of the most interesting. Financial services increasingly depend on how well complex information can be explained, visualised and acted upon. AR has the potential to support this by making abstract data more intuitive, whether in client-facing experiences, training environments or collaborative planning sessions. Deloitte’s recent technology trends for investment management point directly to spatial computing as an emerging part of financial services thinking, including potential uses in learning, client interaction and wealth planning.

Blog post: 07/04/2026 2:04 pm

Author: Spark Team

Fashion is increasingly shaped by experience as much as by product, which is why virtual reality is becoming more relevant across luxury, retail and brand storytelling. Recent Forbes commentary on immersive luxury experiences argues that AR, VR and digital layers are no longer experimental for high-end brands and are increasingly changing how consumers interact with products and identity-led experiences. Shopify’s recent guidance on virtual showrooms also points to growing demand for more immersive, visually rich ways to explore products before purchase.

Blog post: 07/04/2026 9:58 am

Author: Spark Team

Entertainment has always depended on engagement, emotion and memorable experiences. Augmented reality is adding a new layer to that by blending digital content with physical spaces, live events and audience participation. Whether used in location-based attractions, live shows, exhibitions or branded activations, AR is helping entertainment businesses create more interactive and commercially distinctive experiences. Coverage from AWE 2025 and wider reporting on immersive venues both suggest that the market is moving beyond experimentation and into more practical, revenue-driven formats.

Blog post: 02/04/2026 1:49 pm

Author: Spark Team

The energy sector is under constant pressure to improve safety, reduce downtime and prepare teams for work in technically demanding environments. Virtual reality is becoming increasingly useful because it allows workers to rehearse high-risk procedures, explore complex sites and build confidence before stepping into live operational settings. Deloitte highlights immersive training as a way to improve workforce safety and engagement, while broader spatial-computing analysis points to stronger links between digital environments and operational performance.