Virtual Reality

Blog post: 20/04/2026 2:15 pm

Author: Spark Team

Tourism is one of the most exciting sectors for virtual reality because it is built around experience, emotion and place. VR gives destinations, attractions and heritage organisations new ways to help people explore, understand and connect with locations before, during and even instead of travel. Recent 2025 and 2026 tourism research shows a growing shift from theoretical interest to practical implementation, with studies linking immersive VR to destination branding, heritage engagement, satisfaction and even sustainable tourism behaviour.

Blog post: 17/04/2026 3:59 pm

Author: Spark Team

Sport is increasingly being shaped by digital technology, and virtual reality is becoming part of that shift on both the performance and fan-engagement sides. Recent Frontiers reviews in 2025 found that VR is being used in sport for motor learning, visual-perception training, decision-making and anticipation skills, while broader sports-tech commentary describes immersive technologies as reshaping how sport is played, consumed and commercialised.

Blog post: 16/04/2026 3:56 pm

Author: Spark Team

Real estate has always depended on how clearly people can picture a space before making a decision. Virtual reality is becoming increasingly valuable because it allows buyers, tenants, investors and stakeholders to step inside a property or development before visiting in person, or even before it has been built. Recent academic work on digital transformation in real estate identifies VR as a growing tool for property visualisation, remote collaboration and marketing, while Matterport continues to position immersive property experiences and digital twins as a practical way to improve engagement and presentation.

Blog post: 15/04/2026 2:49 pm

Author: Spark Team

Manufacturing is one of the clearest business cases for virtual reality because it combines physical processes, technical complexity and constant pressure on speed, safety and consistency. VR gives manufacturers immersive ways to train operators, rehearse tasks and understand systems before live execution. Reuters reported this month that ABB is working with Nvidia to improve industrial robot training by making virtual simulations more realistic, while Deloitte’s digital-shop floor work highlights immersive VR and AR operator training as a useful tool for workforce upskilling.

Blog post: 14/04/2026 1:32 pm

Author: Spark Team

Insurance is not usually the first sector associated with virtual reality, but it is becoming a more interesting one as insurers look for better ways to explain complexity, train staff and modernise customer interaction. Recent insurance-sector writing from Emerald frames “the metaverse in insurance” around virtual customer experiences, while wider industry discussion continues to connect immersive technology with claims understanding, policy explanation and digital innovation.