Virtual Reality

Blog post: 15/05/2026 2:38 pm

Author: Spark Team

Virtual reality is changing how tourism organisations think about the visitor journey. Rather than treating VR as a simple destination preview, the most useful applications now support the full tourism cycle: inspiration before the trip, interpretation during the visit and continued engagement afterwards.

Blog post: 14/05/2026 3:27 pm

Author: Spark Team

Virtual reality is becoming increasingly relevant in sport because it can serve two very different but complementary goals: better performance training and deeper fan engagement. For athletes, VR can create repeatable simulations for decision-making, reaction and tactical awareness. For fans, VR can extend the experience beyond the venue, giving clubs, leagues and sponsors new ways to build connection.

Blog post: 13/05/2026 4:14 pm

Author: Spark Team

Virtual reality is helping real estate move beyond passive property viewing and towards guided decision-making. Traditional images, floor plans and video tours can show a space, but they do not always help a buyer, tenant or investor understand how that space could work for them. VR can change that by allowing users to step inside a property, explore options and make decisions with greater confidence.

Blog post: 12/05/2026 2:11 pm

Author: Spark Team

Manufacturing environments are expensive places to make mistakes. A change to a layout, process, machine setting or training programme can affect output, safety and quality. Virtual reality can help manufacturers test those changes in immersive digital environments before they are introduced on the factory floor.

Blog post: 11/05/2026 1:01 pm

Author: Spark Team

Insurance claims work depends on judgement, experience and the ability to interpret complex situations. That experience is often built slowly through years of live case exposure. Virtual reality could help accelerate that process by placing claims professionals inside realistic scenarios where they can practise assessment, communication and decision-making before handling similar cases in the real world.