Augmented Reality

Blog post: 13/03/2026 12:13 pm

Author: Spark Team

Manufacturing is one of the strongest sectors for augmented reality because it combines physical workflows, technical knowledge and constant pressure on efficiency. AR can place instructions, diagrams and guidance directly into the real working environment, helping teams complete tasks more consistently and with less reliance on separate manuals or screens. PTC’s industrial AR materials specifically highlight benefits in maintenance, training and manufacturing work instructions, while Deloitte continues to position spatial computing as a practical bridge between physical operations and digital intelligence.

Blog post: 12/03/2026 2:57 pm

Author: Spark Team

Insurance is not always seen as a natural fit for augmented reality, but it has several processes that could benefit from more visual, contextual and interactive tools. Claims handling, risk assessment, staff training and customer guidance all involve moments where better visual understanding could improve speed, consistency and confidence. Recent insurance research and industry commentary suggest AR has growing relevance in claims assessment and customer experience, particularly when paired with AI and digital workflows.

Blog post: 06/03/2026 4:43 pm

Author: Spark Team

Government and public-sector organisations are often responsible for communicating complex information clearly, training large workforces consistently and improving service delivery across varied environments. Augmented reality has growing potential here because it can help translate digital information into real-world context. Recent UK government case studies already show AR being used in defence settings for secure remote expert support, while broader government guidance around digital transformation and data readiness points to a public sector that is increasingly focused on practical innovation.

Blog post: 05/03/2026 5:23 pm

Author: Spark Team

Fashion is one of the most visible sectors for augmented reality because it sits at the intersection of style, confidence and digital shopping behaviour. AR is helping fashion brands create more engaging and practical customer journeys by allowing shoppers to visualise products on themselves, explore collections in new ways and make better-informed purchase decisions. Shopify’s recent guidance on virtual fitting rooms in 2025 and 2026 highlights how AR and AI are increasingly being used to address sizing concerns, improve confidence and reduce friction in the buying process.

Blog post: 04/03/2026 4:05 pm

Author: Spark Team

The energy sector is under growing pressure to improve safety, reduce downtime and support a workforce that often operates in complex, high-risk environments. Augmented reality is becoming increasingly relevant because it can bring digital guidance directly into the field, helping technicians, engineers and operational teams access the right information at the right moment. Recent industry commentary from AWE 2025 highlighted XR training case studies from organisations including Duke Energy, while Deloitte continues to position spatial computing as a practical business tool for improving efficiency and decision-making.