Augmented Reality

Blog post: 17/03/2026 4:16 pm

Author: Spark Team

Tourism depends on experience, and augmented reality is becoming an increasingly useful tool for making destinations more interactive, informative and memorable. AR can help visitors explore places more confidently, uncover hidden layers of culture and history, and receive contextual information without breaking the flow of the journey. Recent 2025 research on AR in tourism highlights its role in improving navigation efficiency and delivering personalised information about monuments, landmarks and points of interest, while other 2025 studies show AR can raise satisfaction in heritage and museum environments.

Blog post: 16/03/2026 3:50 pm

Author: Spark Team

Sport has always depended on emotion, atmosphere and participation. Augmented reality is helping sports organisations build on that by turning fans into more active participants before, during and after events. Recent reporting on fan engagement trends in 2026 highlights growing interest in digital tools that make sports experiences more interactive, while recent case-study coverage points to teams such as the Minnesota Twins using shared AR activations to increase dwell time and sponsor engagement inside the stadium environment.

Blog post: 16/03/2026 9:58 am

Author: Spark Team

Real estate has always depended on how well a space can be understood before a decision is made. Augmented reality is becoming increasingly valuable because it helps buyers, tenants, investors and stakeholders visualise properties, layouts and developments in a more immediate and contextual way. Recent academic reviews of real-estate digital transformation note that AR and VR are being used to support remote property exploration and richer decision-making, while Matterport continues to position AR, VR and digital twins as tools that make listings and spaces more engaging for prospects.

Blog post: 13/03/2026 12:13 pm

Author: Spark Team

Manufacturing is one of the strongest sectors for augmented reality because it combines physical workflows, technical knowledge and constant pressure on efficiency. AR can place instructions, diagrams and guidance directly into the real working environment, helping teams complete tasks more consistently and with less reliance on separate manuals or screens. PTC’s industrial AR materials specifically highlight benefits in maintenance, training and manufacturing work instructions, while Deloitte continues to position spatial computing as a practical bridge between physical operations and digital intelligence.

Blog post: 12/03/2026 2:57 pm

Author: Spark Team

Insurance is not always seen as a natural fit for augmented reality, but it has several processes that could benefit from more visual, contextual and interactive tools. Claims handling, risk assessment, staff training and customer guidance all involve moments where better visual understanding could improve speed, consistency and confidence. Recent insurance research and industry commentary suggest AR has growing relevance in claims assessment and customer experience, particularly when paired with AI and digital workflows.