Entertainment

Blog post: 07/04/2026 9:58 am

Author: Spark Team

Entertainment has always depended on engagement, emotion and memorable experiences. Augmented reality is adding a new layer to that by blending digital content with physical spaces, live events and audience participation. Whether used in location-based attractions, live shows, exhibitions or branded activations, AR is helping entertainment businesses create more interactive and commercially distinctive experiences. Coverage from AWE 2025 and wider reporting on immersive venues both suggest that the market is moving beyond experimentation and into more practical, revenue-driven formats.

Blog post: 05/03/2026 12:14 pm

Author: Spark Team

Entertainment has always thrived on emotion, spectacle and participation, which is why virtual reality continues to attract serious interest across the sector. In 2025 and 2026, reporting from Forbes on AWE and the Producers Guild’s Innovation Showcase highlighted how immersive experiences are moving further into the mainstream, with major venues, studios and creators experimenting with more interactive forms of storytelling and audience engagement.

Blog post: 30/01/2026 4:47 pm

Author: Spark Team

Augmented Reality (AR) is transforming the content streaming industry by creating immersive and interactive viewing experiences. Content Streaming AR involves using AR technology to enhance live and on-demand streaming content, providing viewers with unique and engaging ways to interact with digital media. Spark Emerging Technologies is at the forefront of this innovation, offering advanced AR solutions that revolutionise content streaming.

Blog post: 25/10/2024 11:34 am

Author: Spark Team

Animation technology is transforming the media production industry by enabling the creation of visually stunning and engaging content. Media Production Animations involve using advanced animation techniques to produce high-quality animated media for films, TV shows, advertisements, and more. Spark Emerging Technologies is at the forefront of this innovation, offering advanced animation solutions that revolutionise media production.

Blog post: 11/10/2024 9:56 am

Author: Spark Team

Animation technology is transforming the film industry by enabling the creation of immersive and visually stunning films. Advanced Animation Technology involves using state-of-the-art techniques and tools to produce high-quality animated films, pushing the boundaries of storytelling and visual effects. Spark Emerging Technologies is at the forefront of this innovation, offering advanced solutions that revolutionise animation filmmaking.