The Vegan society

A virtual reality vegan experience and WebGL based interactive web space centred around a 3D animated Avatar of Donald Watson

The Future is Vegan campaign

Leveraging the latest in VR and WebGL technologies, Spark created a virtual reality and WebGL experience which vividly showcases a vegan world, inspired by the society’s founder, Donald Watson as an Ai avatar. This Avatar, powered by advanced AI voice synthesis, interacts with users in real-time, offering unparalleled insights into the vegan future envisaged by Watson. Spark's innovative approach involved creating a VR storyboard that explores the core values of veganism through a British farm setting, with Donald Watson as a 3D Avatar explainer, offering an immersive way to educate and engage viewers.