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    Project Case Study

    Samsung, in collaboration with Spark Lab, launched an exciting endless runner mobile game available exclusively in flagship O2 stores across the UK. This futuristic runner game was designed to educate customers about Samsung's latest products in an engaging and interactive manner.

    Players could immerse themselves in a high-energy, futuristic environment where they navigated through various challenges while learning about Samsung's innovative features and technologies. The game offered an opportunity for customers to compete for high scores, with top performers winning exclusive prizes, adding an element of competition and excitement to the experience.

    This interactive mobile game not only captivated customers but also demonstrated Samsung's commitment to leveraging gamification to enhance product education and customer engagement. By integrating this endless runner game into their in-store experience, Samsung provided a fun and memorable way for customers to connect with their products and brand.