Crocs

Web AR Game and Shoe Customisation

Crocs, the global footwear brand known for its innovative and comfortable designs, sought to create an engaging and interactive shopping experience for their customers. They collaborated with Spark Lab to develop a Web AR solution powered by the 8th Wall platform. A fun interactive game was developed which could be used with in-store displays or by users at home. During the campaign users had the chance to win a Crocs bundle and £1000 to spend at JD. This AR experience allowed customers to customise the crocs in real-time by selecting a colour and then use the AR slingshot to fire Jibbitz™ Charms with the aim to fill all the holes on the front of the Crocs. This project highlighted Crocs' commitment to utilising cutting-edge technology to enhance the retail experience. Like to know more? Simply click the "get in touch" button below.