Nissan

Project Case Study

Nissan required a virtual reality solution to help show off the intelligent mobility features of some of their vehicles. Spark Lab proposed the use of a Samsung Gear VR delivery showing inside the "Nissan Brain" using an on brand manga style to the environment and vehicles.

The delivery features five vehicles and ten different Intelligent Mobility features for users to see. Upon placing the Samsung Gear VR headset on, users will then be transported to a sci-fi environment, before flying towards the Nissan brain. Moving along synapse roads they will see the various cars showing off the ten difference features in a stunning stereoscopic environment.

Even with the specific styling of Manga applied to the vehicles the quality of the CGI implemented into this delivery was very high considering that it is delivered via a mobile phone VR platform.