Sony

Project Case Study

Spark Emerging Technologies was tasked with creating an immersive 3D animation experience to showcase the cutting-edge features of Sony's latest mobile phone device. In collaboration with Sony, Spark integrated dynamic 3D animations into a series of pyramid hologram projectors. These holograms were strategically placed in flagship Sony stores, providing an innovative way for customers to experience the phone’s capabilities first-hand. The goal was to not only highlight the phone’s technical specs but also engage customers with a unique, futuristic visual experience.

Sony sought to create a lasting impression with its new mobile phone, leveraging innovative technology to showcase its powerful multimedia capabilities. The challenge was to design a series of 3D animations that would captivate audiences while highlighting key features such as high-definition visuals, advanced graphics, and immersive audio. The animations needed to be compatible with pyramid hologram projectors, providing a seamless and engaging viewing experience for customers in store.