The National Lottery

Project Case Study

Spark ingeniously rejuvenated the National Lottery's engagement with a captivating augmented reality scratch card game, designed to entice new players and re-engage past participants. By transforming losing tickets into a second chance to win through a localised AR treasure hunt, this innovative approach significantly boosted participation rates. The app seamlessly integrates with users' accounts and Camelot's secure back-end systems, enhancing both the customer experience and security. This delivery not only increased footfall to local stores but also elevated social media interactions and customer retention, confirming Spark's status as a trusted leader in delivering sophisticated and effective AR gaming solutions. Interested in driving customer engagement? Click the "get in touch" button below.