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    Project Case Study

    To celebrate their 60th anniversary, Lego partnered with Spark to launch the "This is not a brick" campaign, an enchanting Augmented Reality experience at the Lego Imaginarium, introduced by Stacey Solomon. Set in a festive grotto in Central London, this initiative brought to life children’s LEGO creations, from dragons to space shuttles. The campaign, highlighted by significant media coverage and positive reviews, significantly boosted customer engagement and brand visibility. This immersive experience not only captivated attendees but also drove an increase in social media buzz and footfall, reinforcing Lego's reputation as a pioneer in interactive entertainment. Spark's expertise in AR provided a magical, interactive platform that delighted families and fans alike.