Jo Malone

Project Case Study

Jo Malone, the luxury fragrance brand, partnered with Spark Lab to create an innovative AR experience designed to enhance in-store engagement at Selfridges. Spark Lab developed a AR solution that allowed customers to explore the unique combinations of Jo Malone perfumes. By aiming their phones at a bottle of Jo Malone perfume, users could access an augmented reality experience that visually demonstrated how the scent of that perfume could be perfectly combined with another. This interactive AR experience not only captivated customers but also encouraged the purchase of multiple products by showcasing the art of scent layering. The project underscored Jo Malone's commitment to leveraging advanced AR technology to enrich the shopping experience and drive sales. Like to know more? Simply click the "get in touch" button below.